{"id":505,"date":"2022-09-25T12:33:41","date_gmt":"2022-09-25T15:33:41","guid":{"rendered":"https:\/\/www.cfl.com.br\/sobre\/"},"modified":"2026-07-01T10:38:25","modified_gmt":"2026-07-01T13:38:25","slug":"sobre","status":"publish","type":"page","link":"https:\/\/www.cfl.com.br\/en\/sobre\/","title":{"rendered":"Sobre"},"content":{"rendered":"<p>Acreditamos que o mercado imobili\u00e1rio \u00e9 uma for\u00e7a transformadora que modela as cidades. A busca constante em contribuir ativamente para agregar valor aos bairros em que estamos presente \u00e9 o que nos move. Olhar em dire\u00e7\u00e3o \u00e0s necessidades das regi\u00f5es em que atuamos, ter uma vis\u00e3o para o entorno e gerar gentilizas urbanas s\u00e3o fundamentais para a perpetua\u00e7\u00e3o de valor de nossos empreendimentos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-53\" src=\"\/\/localhost:8000\/app\/uploads\/2022\/09\/about_img-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.cfl.com.br\/app\/uploads\/2022\/09\/about_img-300x165.jpg 300w, https:\/\/www.cfl.com.br\/app\/uploads\/2022\/09\/about_img.jpg 375w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Compreender todas essas mudan\u00e7as proporcionadas pelo mercado imobili\u00e1rio faz com que nossa equipe projete cada empreendimento de forma \u00fanica, seja pela arquitetura autoral, presente no DNA da companhia, ou por parcerias bem sucedidas com renomados escrit\u00f3rios de arquitetura, e pautados pela inova\u00e7\u00e3o, tecnologia e sustentabilidade, integrando o interior com o externo e promovendo uma experi\u00eancia \u00fanica aos nossos clientes em endere\u00e7os \u00fanicos e privilegiados das cidades do Sul do pa\u00eds.<\/p>\n<h2>Miss\u00e3o<\/h2>\n<p>&nbsp;<\/p>\n<p>Proporcionar empreendimentos de excel\u00eancia e de alto valor agregado aos nossos clientes, melhorando o conceito de viver e contribuindo positivamente com a transforma\u00e7\u00e3o das cidades.<\/p>\n<h2>Vis\u00e3o<\/h2>\n<p>&nbsp;<\/p>\n<p>Ser refer\u00eancia no mercado imobili\u00e1rio de alto padr\u00e3o na Regi\u00e3o Sul do pa\u00eds, construindo solu\u00e7\u00f5es exclusivas para o segmento.<\/p>\n<h2>Princ\u00edpios<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>TRANSPAR\u00caNCIA:<\/strong>\u00a0Acreditamos que a \u00e9tica seja a base do nosso neg\u00f3cio. Por isso, somos comprometidos e priorizamos as rela\u00e7\u00f5es de longo prazo.<\/p>\n<p><strong>EXCEL\u00caNCIA:<\/strong> Somos ousados na proposta de valor e desenvolvimento dos nossos produtos. Somos atentos aos detalhes, respeitando a tradi\u00e7\u00e3o e sua hist\u00f3ria, mas com um olhar direcionado ao futuro e a inova\u00e7\u00e3o.<\/p>\n<p><strong>ARQUITETURA E DESIGN:<\/strong>\u00a0Nos preocupamos com a est\u00e9tica, com o uso e a funcionalidade. Desenvolvemos empreendimentos que geram valor a todos os stakeholders, acionistas, clientes, colaboradores e fornecedores. Valorizamos as gentilezas urbanas, a sustentabilidade de nossos projetos, o entorno e a regi\u00e3o onde atuamos.<\/p>\n<p><strong>FOCO EM RESULTADOS: <\/strong>Somos movidos pela realiza\u00e7\u00e3o. Buscamos transformar desafios em oportunidades, somos direcionados a resultados e possu\u00edmos um DNA voltado a vis\u00e3o de dono. Possu\u00edmos em nossa proposta de valor o conservadorismo financeiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acreditamos que o mercado imobili\u00e1rio \u00e9 uma for\u00e7a transformadora que modela as cidades. A busca constante em contribuir ativamente para agregar valor aos bairros em que estamos presente \u00e9 o que nos move. Olhar em dire\u00e7\u00e3o \u00e0s necessidades das regi\u00f5es em que atuamos, ter uma vis\u00e3o para o entorno e gerar gentilizas urbanas s\u00e3o fundamentais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-505","page","type-page","status-publish","hentry"],"acf":{"sb_banner_visivel":true,"sb_banner_desktop":8068,"sb_banner_tablet":8071,"sb_banner_mobile":8074,"sb_banner_link":"","sb_manifesto_visivel":true,"sb_manifesto_eyebrow":"Manifesto","sb_manifesto_titulo":"THE VALUE\r\nOF A PLACE\r\nIS ALSO\r\nREVEALED\r\nIN HOW IT\r\nMAKES YOU FEEL.","sb_manifesto_texto":"The value of a place lies not only in what it offers. It lies in how it makes you feel.\r\n\r\nIt lies in the choice of location, in the view of the surroundings, in the architecture that creates identity, in the light that streams through the spaces, in the materials, in the pathways, and in the details that are part of daily life without needing to impose themselves.\r\n\r\nAt CFL, every project is born from this understanding: living in, investing in, or moving through a space means experiencing a series of moments.\r\n\r\nSome are visible. Others are silent. All of them matter.\r\n\r\nBecause when every choice is made with intention, a place ceases to be merely built.\r\n\r\nIt becomes a place to be lived in","sb_video_visivel":true,"sb_video_thumb":8118,"sb_video_url":8121,"sb_pilares_visivel":true,"sb_pilares_eyebrow":"Brand Pillars","sb_pilares_titulo":"THE ESSENCE THAT GUIDES EVERY CHOICE","sb_pilares_descricao":"Three principles guide the way CFL approaches its projects and reflects the value it delivers.","sb_pilares_cards":[{"imagem_desktop":8152,"imagem_tablet":8135,"imagem_mobile":8155,"titulo":"CURATORSHIP OF UNIQUE PLACES","texto":"CFL believes that uniqueness begins before the project even starts. It begins with the selection of rare locations, suited to hosting developments that stand out for their location, context, and the value they can sustain over time."},{"imagem_desktop":8158,"imagem_tablet":8138,"imagem_mobile":8161,"titulo":"ARCHITECTURAL IDENTITY","texto":"Every project is born from the convergence of vision, form, and durability. For\r\nCFL, architecture is an expression of identity, capable of bringing together beauty,\r\nfunction, and character in projects that make a natural impact."},{"imagem_desktop":8164,"imagem_tablet":8167,"imagem_mobile":8170,"titulo":"VALUE THAT ENDURES","texto":"More than just occupying spaces, CFL develops projects designed\r\nto maintain their value over time. These projects enhance their surroundings, boost the appeal of the areas where they are located, and remain\r\nrelevant to those who live, invest, and interact with them."}],"sb_trajetoria_visivel":true,"sb_trajetoria_eyebrow":"Career Path","sb_trajetoria_titulo":"MORE THAN THREE DECADES CREATING VALUE\r\nBETWEEN THE CITY, ARCHITECTURE, AND EXPERIENCE.","sb_trajetoria_texto":"CFL\u2019s history has its roots in the trajectory of MELCO, a real estate development company founded in the 1970s\r\nby P\u00e9ricles Pretto Corr\u00eaa and his business partner at the time. It was during this period that the foundation of\r\nexperience, entrepreneurial vision, and technical expertise was laid\u2014a foundation that, in April 1993, would give rise to CFL.\r\n\r\nSince then, CFL has established itself in the development of distinctive projects, dedicated to high standards and designed to generate value beyond construction.\r\n\r\nWith over 32 years of history and a presence in Porto Alegre and Florian\u00f3polis, the brand has built\r\na track record marked by the careful selection of locations, the architectural identity of its\r\nprojects, and the ability to enhance the places where it operates.\r\n\r\nWith family roots and professional management, CFL combines technical expertise, a\r\nlong-term vision, and a careful understanding of the city, architecture, and the user experience.\r\n\r\nMore than just building properties, CFL creates unique places designed to transform the way people\r\nlive, invest, and endure over time.","sb_trajetoria_founder_nome":"P\u00e9ricles Pretto Corr\u00eaa","sb_trajetoria_founder_titulo":"Founder and current board member of CFL","sb_trajetoria_imagens":[{"imagem_desktop":8193,"imagem_tablet":8196,"imagem_mobile":8199},{"imagem_desktop":8202,"imagem_tablet":8205,"imagem_mobile":8208},{"imagem_desktop":8211,"imagem_tablet":8214,"imagem_mobile":8217}],"sb_numeros_visivel":true,"sb_numeros_eyebrow":"The CFL by the Numbers","sb_numeros_items":[{"numero":"32+","label":"Years of experience"},{"numero":"53","label":"Completed Projects"},{"numero":"1,4 mil","label":"Units delivered"},{"numero":"12","label":"Projects Under Construction"}],"sb_timeline_visivel":true,"sb_timeline_eyebrow":"Timeline","sb_timeline_cards":[{"ano":"1994","imagem":8265,"titulo":"The foundation","descricao":"CFL was founded in Porto Alegre with a clear mission: original projects, refined craftsmanship, and lasting relationships."},{"ano":"2003","imagem":8268,"titulo":"In 2003...","descricao":"CFL was founded in Porto Alegre with a clear mission: original projects, refined craftsmanship, and lasting relationships."},{"ano":"2012","imagem":8271,"titulo":"In 2012...","descricao":"CFL was founded in Porto Alegre with a clear mission: original projects, refined craftsmanship, and lasting relationships."},{"ano":"2019","imagem":8274,"titulo":"In 2019...","descricao":"CFL was founded in Porto Alegre with a clear mission: original projects, refined craftsmanship, and lasting relationships."},{"ano":"2026","imagem":8277,"titulo":"In 2026...","descricao":"CFL was founded in Porto Alegre with a clear mission: original projects, refined craftsmanship, and lasting relationships."}],"sb_lideranca_visivel":true,"sb_lideranca_eyebrow":"Leaders","sb_lideranca_titulo":"A VISION OF CONTINUITY\r\nFOR THE FUTURE OF THE CFL.","sb_lideranca_texto":"At the helm of the company, Luciano Bocorny Corr\u00eaa leads CFL with a vision that combines its family roots, professional management, and a long-term perspective.\r\n\r\nWorking alongside him, a multidisciplinary leadership team supports the brand\u2019s strategic decisions, bringing together expertise in finance, engineering, production, marketing, and sales to develop projects with consistency, identity, and longevity.","sb_lideranca_nome":"Luciano Bocorny Corr\u00eaa","sb_lideranca_cargo":"CEO","sb_lideranca_foto_desktop":8291,"sb_lideranca_foto_tablet":8294,"sb_lideranca_foto_mobile":8297,"sb_lideranca_team":[{"foto":8307,"nome":"Lenita Teixeira de Almeida Campos","cargo":"CFO","citacao":"\u201cLeaders who combine experience, a vision for the future, and a commitment to the brand\u2019s longevity.\u201d"},{"foto":8310,"nome":"Cesar Luis Storck","cargo":"Director of Engineering and Production","citacao":"\u201cThe CFL\u2019s continuity is built on management, repertoire, and decisions guided by a long-term perspective.\u201d"},{"foto":8313,"nome":"Rafael Starosta","cargo":"Director of Marketing and Sales","citacao":"\u201cBehind every venture is leadership that combines technical expertise, market insight, and a vision for value.\u201d"}],"sb_cidades_visivel":true,"sb_cidades_cards":[{"fundo":"taupe","eyebrow":"porto alegre","imagem_desktop":8332,"imagem_tablet":8335,"imagem_mobile":8338,"titulo":"ORIGIN, MEMORY,\r\nTRADITION, AND CONTINUITY.","texto":"In Porto Alegre, CFL has built a track record marked by\r\nwell-established locations, striking architecture, and projects\r\nthat enhance the surrounding area."},{"fundo":"olive","eyebrow":"FLORIAN\u00d3POLIS","imagem_desktop":8341,"imagem_tablet":8344,"imagem_mobile":8347,"titulo":"THE LANDSCAPE AS THE SUBSTANCE\r\nOF EXPERIENCE.","texto":"In Florian\u00f3polis, the brand expands its perspective on\r\nnature, architecture, and contemporary life, creating\r\nprojects that engage with the island\u2019s unique character."}],"sb_cta_visivel":true,"sb_cta_titulo":"DEVELOPING UNIQUE PLACES\r\nMEANS CREATING EXPERIENCES THAT LAST.","sb_cta_texto":"Learn about CFL's developments and discover how each CFL choice transforms the way people experience the city.","sb_cta_botao_label":"View projects","sb_cta_botao_url":"\/#","video":311,"chamada":"Ha\u0301 mais de 32 anos refere\u0302ncia em empreendimentos de alto padra\u0303o no Sul do Brasil."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre - CFL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cfl.com.br\/en\/sobre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre - CFL\" \/>\n<meta property=\"og:description\" content=\"Acreditamos que o mercado imobili\u00e1rio \u00e9 uma for\u00e7a transformadora que modela as cidades. A busca constante em contribuir ativamente para agregar valor aos bairros em que estamos presente \u00e9 o que nos move. Olhar em dire\u00e7\u00e3o \u00e0s necessidades das regi\u00f5es em que atuamos, ter uma vis\u00e3o para o entorno e gerar gentilizas urbanas s\u00e3o fundamentais [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cfl.com.br\/en\/sobre\/\" \/>\n<meta property=\"og:site_name\" content=\"CFL\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T13:38:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/sobre\\\/\",\"url\":\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/sobre\\\/\",\"name\":\"Sobre - CFL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#website\"},\"datePublished\":\"2022-09-25T15:33:41+00:00\",\"dateModified\":\"2026-07-01T13:38:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/sobre\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/sobre\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/sobre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.cfl.com.br\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sobre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#website\",\"url\":\"https:\\\/\\\/www.cfl.com.br\\\/\",\"name\":\"CFL\",\"description\":\"S\u00f3 mais um site WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#organization\"},\"alternateName\":\"Empreendimentos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cfl.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#organization\",\"name\":\"CFL Incorporadora\",\"alternateName\":\"CFL\",\"url\":\"https:\\\/\\\/www.cfl.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cfl.com.br\\\/app\\\/uploads\\\/2023\\\/04\\\/CFL-1.png\",\"contentUrl\":\"https:\\\/\\\/www.cfl.com.br\\\/app\\\/uploads\\\/2023\\\/04\\\/CFL-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"CFL Incorporadora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cfl.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sobre - CFL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cfl.com.br\/en\/sobre\/","og_locale":"en_US","og_type":"article","og_title":"Sobre - CFL","og_description":"Acreditamos que o mercado imobili\u00e1rio \u00e9 uma for\u00e7a transformadora que modela as cidades. A busca constante em contribuir ativamente para agregar valor aos bairros em que estamos presente \u00e9 o que nos move. Olhar em dire\u00e7\u00e3o \u00e0s necessidades das regi\u00f5es em que atuamos, ter uma vis\u00e3o para o entorno e gerar gentilizas urbanas s\u00e3o fundamentais [&hellip;]","og_url":"https:\/\/www.cfl.com.br\/en\/sobre\/","og_site_name":"CFL","article_modified_time":"2026-07-01T13:38:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cfl.com.br\/en\/sobre\/","url":"https:\/\/www.cfl.com.br\/en\/sobre\/","name":"Sobre - CFL","isPartOf":{"@id":"https:\/\/www.cfl.com.br\/#website"},"datePublished":"2022-09-25T15:33:41+00:00","dateModified":"2026-07-01T13:38:25+00:00","breadcrumb":{"@id":"https:\/\/www.cfl.com.br\/en\/sobre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cfl.com.br\/en\/sobre\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cfl.com.br\/en\/sobre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cfl.com.br\/en\/"},{"@type":"ListItem","position":2,"name":"Sobre"}]},{"@type":"WebSite","@id":"https:\/\/www.cfl.com.br\/#website","url":"https:\/\/www.cfl.com.br\/","name":"CFL","description":"S\u00f3 mais um site WordPress","publisher":{"@id":"https:\/\/www.cfl.com.br\/#organization"},"alternateName":"Empreendimentos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cfl.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cfl.com.br\/#organization","name":"CFL Incorporadora","alternateName":"CFL","url":"https:\/\/www.cfl.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cfl.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/www.cfl.com.br\/app\/uploads\/2023\/04\/CFL-1.png","contentUrl":"https:\/\/www.cfl.com.br\/app\/uploads\/2023\/04\/CFL-1.png","width":1080,"height":1080,"caption":"CFL Incorporadora"},"image":{"@id":"https:\/\/www.cfl.com.br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/pages\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":43,"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/pages\/505\/revisions"}],"predecessor-version":[{"id":8481,"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/pages\/505\/revisions\/8481"}],"wp:attachment":[{"href":"https:\/\/www.cfl.com.br\/en\/wp-json\/wp\/v2\/media?parent=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}